Corporate Identity Guideline (CI)

We create a consistent brand identity. These guidelines have been designed to help create a professional, precise and consistent brand identity and design language for Stockert as a group, across all relevant brands, touchpoints and audiences.

You’ll be introduced to the very core visual components that, when combined, define and empower our brand.

This document continues to be a work in progress and will be updated and extended as things flux and grow. When you use or share these guidelines, please check if there’s a new version available.

For any questions, please contact: productmanagement@stockert.de

The logo should never be altered, distorted or re-created in any way.
Whichever logo you use, make sure to carefully follow the guidelines presented on the following chapters.

The logo should never be altered, distorted or re-created in any way.
Whichever logo you use, make sure to carefully follow the guidelines presented on the following chapters.

The Heart Rate Visual serves as a separator and is used as an underline under headings. The visual is available in blue and white.

The length of the line can be shortened or lengthened if necessary, but the “heartbeat” in the visual must remain unchanged.

Our company name is written in two variations:

Stockert GmbH: The registered legal company name is used when referring to the parent company. This is generally the case in all corporate communications channels. The Stockert GmbH version is used for our letterhead contact details and all other body text such as press releases.

Stockert: This wording is used in other applications, other than corporate, when it doesn’t refer to the parent company directly.

Color is an effective, powerful and instantly recognizable medium for visual communications.

Typography is an essential trigger to activate our brand voice.

Stockert’s primary typeface for printed and corporate digital/web communication is Century Gothic.

Additional typefaces are available.

For websites the web font Zen Kaku Gothic New can be used for free purpose. It is very similar to the Century Gothic font.

Tables can be used for a variety of things, like in letters, on websites and in presentations.

A suggested design can look like this:

Background image (optional): https://www.stockert.de/wp-content/uploads/human-heart-system-bw.jpg

The template for company presentations can be found on out Intranet page

The template for company presentations can be found on the company Intranet

An image is worth a thousand words. To be a magnetic brand, the imagery we use should balance between aspiration and identification. This is rooted in our place in MedTech and extends to all that are in touch with the brand — from customers, business partners, investors to employees. The following attributes apply also to moving image (video).

Show only part of a person, or environment. Avoid at all cases standing and posing photos with people looking at camera, or with forced facial expressions. Introduce a normality and resemblance of a normal day. Put the viewer off balance and create a spark, don’t offer them everything on the plate. Keep clear of frontal product images and work with edges to highlight the design and technology. Include close ups of key features on the exterior. Avoid the use of gradients. Product can be placed either on a solid colour background or clipped out and placed on white —without a colour background. May contain drop shadow.

If you are interested, we will provide suitable image material. Contact us directly by email at productmanagement@stockert.de.

If you need visuals, you can find them here:

H:\_Stockert_global\10_Vorlagen

Careful selection and focus on looking authentic. Environments should appear true and not unrealistic. The colour palette should match that of Stockert GmbH. The photography guidelines also stand for the stock photography.

If you are interested, we will provide suitable image material. Contact us directly by email at productmanagement@stockert.de.

Ensure that the file name is associated with Stockert. File name should start with the word “Stockert” and continue with the product name or department followed by a unique number (e.g. Stockert_Firma_00453, Stockert_SMA_15987).

We use a blue overlay over background images to force our CI. The blue background should be colored in our main blue color with a opacity by 80%.

If you use images please use them with a border radius of 10 pixels. Smaller images (300 pixels width and smaller) can also have a border radius with 5 pixels.

Imagery, whether illustrative or photographic, is one of the most critical assets in a brand identity system. It has the power to draw in our audience while expressing our distinctive personality.

Our imagery should be memorable and recognizable that it is Stockert from a single instance, even without the help of accompanying assets and the media environment.

An image’s look and feel is the culmination of visual elements that include light, color, contrast, sharpness, composition, perspective and photographic techniques, as well as the representation of subjects such as people, spaces and tools.

This document continues to be a work in progress and will be updated and extended as things flux and grow. When you use or share these guidelines, please check if there’s a new version available.

For any questions, please contact: productmanagement@stockert.de